SAMPSON, E. Building BILLY: The Intersection of Cognitive Semiotics and Cultural Techniques in IKEA Furniture Assembly. Stream: Interdisciplinary Journal of Communication, [S. l.], v. 16, n. 1, 2026. Disponível em: https://stream.journals.publicknowledgeproject.org/index.php/stream/article/view/371. Acesso em: 8 sep. 2026.